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In terms of organizations and strategic planning, an environmental scan involves considering the factors that will influence the direction and goals of an organization. (iii) Performance of SWOT analysis. TOS4. Strengths – Wal-Mart is a powerful retail brand. It finally sets the pace of the corporation’s total growth, and thereby it’s future and overall prospects. One way or the other all of us have desires of what to do in the future like the three mentioned above. Be a strategic partner. “I don’t much care where…,” said Alice. It involves responsibility to achieve the objectives and to fulfill specific organizational purposes through economical and effective planning and regulation. Functional strategies and plans usually relate to specific issues, such as: improvement of the organizational structure of enterprises, research and development, improvement of manufacturing technology, staff development, productivity improvement, total quality management implementation. But, even the best strategic plan won’t be very effective if the human resources function isn’t in alignment with it. Strengths and weaknesses are internal factors. Essentially, the thing had to be compatibility of the strategy with the environment as well as internal realities. The process of environmental analysis includes collection of relevant information from the environment, interpreting its impact on the future organizational working, and determining what opportunities and threats-positive and negative aspects are offered by the environment. Strategic planning is the process of determining a company’s long-term goals and then identifying the best approach for achieving those goals. A number of limits within which planning has to operate make this undertaking difficult. It can help us focus limited resources and capabilities to the competitive environment. Strategic planning helps in knowing what we are and where we want to go so that environmental threats and opportunities can be exploited, given the strengths and weaknesses of the organisation. The reasons why people fall in strategic planning emphasise the practical difficulties encountered in planning. Your strategic plan outlines long-term goals for the next three to five years. A competitive advantage can be based on cost or differentiation. Functional leaders must be able to create those plans quickly, focusing only on what’s material to the strategy. Long-term planning is not a process of making future decisions, but a means of reflecting the future in today’s decisions. If these projections are optimistic, in business practice they are referred to as a strategy or development plans. Strategic planning is the foundation for other type of plans. Strategic planning is a process to determine or re-assess the vision, mission and goals of an organization and then map out objective (measurable) ways to accomplish the identified goals. A good strategic plan should be the guiding principles for the HRM function. Often people feel that planning provides rigidity in managerial action. And when you have plans you tend to succeed more. Features 4. Next, work to develop strategies that will address the gaps you identified … The STP method is simple, but accurately describes, at least in a general way, what strategic planning involves? Plan therefore relates to these processes and components, in which manager can make a choice - take a decision. Or should we develop products to take advantage of the shift to a youth dominated market. Formulate Gap Strategies. (Only strengths and opportunities). Strategic planning can be defined as a managerial process of developing and maintaining a viable fit between organization’s objectives, skills and resources and its changing environment. Strategic planning functions consist of several activities performed by management in every organization. It has a reputation for value for money, convenience and a wide range of products all in one store. v. Taxation/Octroi/Service tax is introduced on product or service. And, it includes consideration of both present and future factors that might affect the organization, since; we’re planning for the future, not just the present. A norm of the Successful business organizations is to be constantly engaged in this core business process and identify activities that would yield better result from the planning process. Understanding Strategic Analysis. Prediction defines only forecast of the future state of processes or economic phenomena, not assuming any interference in this state through the decisions and action. It depends upon developing a clear company mission, supporting objectives of a sound business portfolio and coordinated functional strategies. Strategic planning involves managers at top levels. This promotes motivation and innovation. Organisational policies and procedures, and long-term capital investment. For example – To go where no man has gone before by building new technologies and starships that can…. Further, the goals and objectives outlined in the strategic plan must incorporate the same respective indicators of function that are used to describe the pre-event functions. Should we work on developing products targeted at a dwindling seniors population? d. Threats – Nike is exposed to the international nature of trade. It will indicate broadly the businesses it will be in and the customer needs it seeks to satisfy. The plan is a defined course of action - the action program, and the forecast is a prediction of processes beyond our control. Human capital developer. An interesting question that can come to the mind is that – how the conventional long range planning gave way to the strategic planning. The volatility of the business environment causes most firms to adopt reactive strategies and not proactive ones. Once the organizational strategy has been developed, the strategist then ensures that SBUs or divisions develop and implement strategic plans … Strategic planning is the process of documenting and establishing a direction of your small business—by assessing both where you are and where you’re going. All units form plans which suit their particular situations, and these plans are regularly reviewed by corporate management. What you’ll be doing to achieve those goals in the shorter term (typically the next fiscal year) is outlined in your operational plan. Weaknesses – Wal-Mart is the World’s largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. One of the functions of strategic planning is to inspire people in the organization to work towards the creation of a new state of affairs. Knowing the mission of the strategic plan can also help you designate work functions accordingly. A key function of the Management Committee is to determine the direction and scope of the organisation over the longer term. The process of internal appraisal also throws up the capability gaps of the firms, i.e., the gaps between its existing capabilities and the needed capabilities for tapping the opportunities spotted through the environmental survey. Approaches 6. A strategic planning committee typically leads this process. The dynamic process itself is built on managerial functions and forms the basis for the company's management. As no manager can predict completely and accurately the events of future, the planning may pose problems in operation. The reason for strategic planning department to exist in a company is that the business environment and the companies positioning in such an environment needs to be tracked at all times. This may result in it delay in work performance, lack of initiative, and lack of adjustment with changing environment. Basically, a firm gathers all relevant information relating to the environment and analyzes them in detail. The mission would carry the grand design of the firm and communicate what it wants to be. Strategic planning is a continuous process that enables organisations to adapt to the ever-changing, dynamic environment. See how to prepare a business plan for growth. It starts by asking oneself simple questions like- What are we doing? What is strategic planning? Following factors are important for making planning effective: The problems of planning should be dealt through open systems approach. Visualize a famous bridge, such as the Golden Gate Bridge, Brooklyn Bridge, or Tower Bridge. Further, when top management rigorously reviews subordinates programmes, it naturally stimulates planning interest throughout the organisation. Moving into new market segments that offer improved profits. Disclaimer Copyright, Share Your Knowledge The effectiveness of the entire strategic planning process of a firm is tested and proved by the effectiveness of the corporate strategy it walks out. Major internal inflexibilities that may limit planning are related to the psychology. Process 7. Strategic planning is the method by which a community continuously creates arti-factual systems to serve extraordinary purpose. In this article we will discuss about strategic planning. Next, you need to work out a timeline in which you can complete your strategic plan and move through the process. Philip Kotler puts “whereas the company’s annual and long-range plans deal with current businesses and how to keep them going, the strategic plan involves adapting the firm define Strategic Planning as the process of developing and maintaining a strategic fit between the organizational goals and capabilities and its changing marketing opportunities”. The strategic plan gives you a place to record your mission, vision, and values, as well as your … Implementation involves organization of the firm’s resources and motivation of the staff to achieve objectives. A strategic plan outlines your mission, vision, and high-level goals for the next three to five years. Functional strategic plans follow, setting a roadmap of initiatives and investments and showing how the function will contribute to the enterprise business model and goals. Guided by the business vision, the firm’s leader can define measurable financial and strategic objectives. As a result the value of strategic planning began to be recognized. Excessive time spent on securing information and trying to fit all of it into a compact plans is dysfunctional in the organisation. As a result they would minimize their risk by using offsite data storage geographically separate from the main installation, or move their central computers to a more resistant building. Once we established a vision, mission and role, and done internal and external scans, we should have enough information to set goals for the period that our strategic plan covers. The basic objectives which are set at the top level must be two- way process which involves people at other levels also. If this is not the situation, he must modify his course of action which may include modification in both long- term and short-term plans. The process also includes establishing the sequence in which those goals should fall so that the organization is enabled to reach its stated vision. Are we prepared to accept these changes etc.? The mission justified the organization and legitimizes the corporate role in the society. The PEST analysis or model is another tool, quite similar to the SWOT model, but is more specialized and focused on the external environment and important factors “out there” that can affect present and future business. The strategic planning process itself performs the function of understanding the current activities of the company and planning based on the available information of future forecasts. When a manager understands the various aspects of planning he is in a better position to foresee his future course of action and may develop a habit of planning every course of future action. In 5 years time I need to get a job. It is not sufficient to say that managers must take actions to make strategic planning effective, but they must be clear as to what actions can be taken in this direction. What is the impact of social, political, technological and other environmental factors on our operations? Manager while going through the strategic planning process have to work in a set of given variables. Strategic Planning is done by top level management, whereas the Operational Planning is a function of middle-level management. SWOT analysis is a tool for assessing the business and its environment that helps focus on key issues. Who carries it out? Arthur A. Thompson and A. J. Strickland have described four basic approaches to formal strategic planning: Initiatives in formulating strategy are taken by the various units or divisions of an organization and then passed upward for aggregation at the corporate level. Create your strategic plan. In addition to growth, there are certain other key determinants of corporate success, which apply to all firms – profitability, productivity, technology, competitive position, human resources, social responsibility and corporate image. All bridges have two primary support pillars and a span between the two, allowing one part of land to be connected with another. The corporate-strategy function summarizes the results, adds appropriate corporate targets, and shares them with the organization in the form of a strategy memo, which serves as the basis for more detailed strategic planning at the division and business-unit levels. Such problems are more common in bureaucratic organisations where rules and procedures are the matters of prime concerns. The managers should try to establish a climate where every person in the organisation takes planning action. Plans are not just desires, they are desires supplemented by the means to achieve them. The managers have to formulate their plans keeping in view the demand of these factors. Enabling employees to develop the skills they need for the future is an … Strategic planning discounts future and enables managers to face threats and opportunities. From deci… Objective of the planning process is to serve as a roadmap that provides direction and aids in aligning resources to the business activities, Planning involves sequence of steps that are based on the current and future state of the organization. You need to have a purpose so that you will not change directions within the implementation of the actual strategic plan. It also means that one of the functions is to course correct the business performance in case it is not following the right growth rate. People may have feelings that if planning is soft-pedalled, the changes and the possible danger of future will be minimised. Glaister, K. W., & Falshaw, J. R. (1999). Strategic planning is often based on the organization’s mission, which is its fundamental reason for existence. They are not only committed to objectives and strategies but also think of new ideas for implementation of strategies. The company’s strategic plan is the starting point for planning. If the results and objectives differ, a further analysis is required to find out the reasons for the gap and taking suitable actions to overcome the problems because of which the gap exists. Many types of internal inflexibilities, may be results of planning itself. Strategic Management, Strategic Planning, Meaning of Strategic Planning. In fact, rigidity may make managerial work more difficult than it need be. The objectives are set in a measurable and time-bound manner. The process of environmental analysis works better if it is undertaken on continuous basis and is made an intrinsic part of the strategy formulation. Balancing the opportunities with organization’s capabilities and ambitions, the firm figures out its growth objectives. The Strategic Quality Planning team will spend time analyzing all of the various quality initiatives that their organization has used in the past as well as continuing to use in the present. Missionstatementsare brief written descriptions of the purposeof the organization. This overall strategy is then used to establish objectives and evaluate the performance of each business unit. This is the role of strategic management. Strategic planning is systematic process of determining goals to be achieved in the foreseeable future. The first basic limitation of strategic planning is the lack of accurate information and facts relating to future. Your strategic planning should be carried out in a team environment that involves key players in your business. If you refresh your strategic plan every year, you might be able to work through this process in 4-5 weeks. This problem is further, increased by lack of formulating accurate premises. However, environmental shocks during the 1970s and 1980s, such as energy crises, deregulation of many industries, accelerating technological change, and increasing global competition under­mined this approach to long-range planning. Thus their scope of action is limited making planning in effective in many cases. ADVERTISEMENTS: 3. Administrative expert and functional expert. A short-term plan contributes towards the achievement of the long-term plan. The ability to understand and implement policies, procedures, and processes that relate to the HR strategic plan. A developing market or an emerging market. Data is gathered from a variety of sources, such as interviews with key executives, review of publicly available... Activities.

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